Interactive Marketing

The AR technology of HIAR helped the "QQ-AR torch relay" activity, covering 366 cities and 157 countries. More than 100 million people participated in the event, making it the largest online torch relay in history, breaking the Guinness record. This is also the first time Tencent introduced AR into social networking, creating a new trend of social networking.

HIAR has cooperated with Oreo for many times to create AR interactive marketing. Among them, "AR biscuit game machine" can unlock 18 small games by scanning biscuits in different forms, and participate in online game ranking. The number of WeiBo readers exceeds 250 million, and 13.876 million person times discuss it; twist lick bubble to upgrade the new play method of AR game, and add gesture recognition interaction. Wu Lei, Deng Lun and Guan Xiaotong, three top stars, gain tens of millions of netflow in the first round and become a Classic case of AR marketing.

HIAR and Auto home build "AR virtual car selection system". Users can view the details of the car 360 ° through the Auto home app, experience virtual driving, and realize real-time interaction with the car. Within five days, totally 10.8 million people participated in the exhibition, and more than 11761 sales inquiries were received. The number of visitors was 10 times that of the traditional Shanghai auto show. AR has realized the car watching at home and accurately served a large number of potential customers.

Scan The ordinary Starbucks cup, You will get 12 kinds of AR new year blessing.

HIAR has cooperated with KFC for many times for the AR solutions. In addition to scan and see the AR animation of KFC's new products, it can also have multiple interactions with Lu Han and other stars, such as fist guessing and taking photo with them, making fast food convenient and opening up interesting channels.

During the period of double 11 and Spring Festival, HIAR platform continuously assisted Suning E-mart's ar marketing activities, creating annual lucky money activities by catching cute lions and grabbing red envelopes. Among them, the Spring Festival was launched only five days ago, with 5.3 million participating users and over 96.5 million ar arrests. AR has broken the online and offline channels of the platform, and has become a favorable booster for the optimization and upgrading of this super e-commerce platform.

Chenguang stationery invited Beijing opera star Wang Peiyu to join hands with HIAR and Fashion Bazaar to launch a series of cultural and creative products of "flourishing age and new beauty", and upgrade the brand of Peking Opera's national quintessence and fashion. By using 2D / 3D recognition, 3D light field reconstruction and other technologies, scanning the gift box can see Beijing Opera and interact with the classic characters of "Shengdan jingchou". While enhancing the interactivity of sense of participation, Chenguang expresses the brand concept of "unlimited popularity, classic innovation".

HIAR and HENGDELI cooperated in "AR watch trial wearing". This cooperation not only inherits the heritage and connotation of a century old brand, but also brings a brand-new shopping experience. Customers no longer need to make an appointment to try on famous watches, such as Rolex, Omega, and Wanguo. It breaks the traditional service mode of watch industry and creates a new consumption experience of online and offline integration. Customers can not only enjoy the convenience and timeliness of online inquiry and purchase, but also retain the warm and real service experience of offline physical stores.

HIAR cooperates with UNIQLO to provide stores with diversified online and offline AR activities during the Spring Festival. As long as customers scan the logo of UNIQLO, they will have the opportunity to win more than 10000 yuan of red packets in more than 400 stores across the country or within 500 meters around. For UNIQLO, the brand exposure has been enhanced, the drainage of offline stores has been increased, and the consumption experience of customers has been improved.

The brand AR marketing scheme of HIAR and Alipay covers the offline stores, Shopping mall, transportation hub and online platform channels, provides every consumer with various brands such as commodity packaging, LOGO and so on. The single activity participater is up to 10 million , making AR the new marketing strategy. The cooperative enterprises include KFC, Yili, L'Oreal, pizza hut, Haagen Dazs, UNIQLO, Starbucks, Dexter and other well-known brands all over the world.